There are two different types of keywords, short-tail and long-tail. Each can be used separately or in conjunction with one another.
Choosing the right keywords can help your website rank higher in the search engine results and drive high quality, relevant traffic to your site.
The first page organic result in Google Search has an average click-through rate of 28.5% so optimising for the right keywords can really make a difference to your organic website visits.
A short-tail keyword is a general search term that contains 1-3 words and covers a broad topic. A long-tail keywords consist of 3-5 words or even longer. When people are only searching for a general topic, they use a shorter query.
Let’s put it in a customer’s buying journey. Customers often use general and short-tail keywords in the early stage when doing some research for the products they are interested in. When customers know what specific products they are looking into, people tend to use a longer query in order to get more relevant searching results. Hence, short-tails keywords may get more traffic to your websites while people visit your website by long-tail keywords are more likely to covert into buyers.
Here are tools to help you identify keyword ideas and ranking,.
Google Ads Keyword Planner can explore how your own site is performing for certain terms or even spy on competitors to see what words you have potential to rank for.
Google Search Console: make use of Google’s Autocomplete Tool to see what other terms users are searching for. To do this, type your main service or product into the search bar and then leave a space, and see what Google comes up with.
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