Introduction.
We’re thrilled to announce the launch of the newly redesigned investor relations website for Hung Fook Tong, a leading retailer of Chinese herbal products in Hong Kong. As a company that’s been delivering wellness through food and beverages since 1986, Hung Fook Tong has a rich story to tell, and we’ve used innovative design techniques to help them tell it.
A MODERN TAKE ON A TRADITIONAL BUSINESS
Hung Fook Tong is not simply a business, but a legacy. It was our goal to capture this legacy and the company’s progression from a traditional Chinese herbal tea shop to a modern wellness concept food and beverage enterprise.
To achieve this, we’ve implemented a homepage with horizontal scrolling that mimics the turning of pages in a storybook. This not only provides a unique user experience but also allows us to chronicle the long-standing history and evolution of Hung Fook Tong in an engaging, easy-to-follow narrative.
ISOMETRIC GRAPHICS: A VISUAL DELIGHT
We wanted the visuals of the site to be as rich and vibrant as the legacy of Hung Fook Tong, and to that end, we’ve incorporated isometric graphics throughout the site. These 3D-like graphics add depth and dimension to the website, creating an immersive experience for visitors and making the exploration of the site’s content more engaging.
The use of isometric graphics also allows us to present information in a visually appealing and intuitive way, helping to convey Hung Fook Tong’s commitment to quality, tradition, and innovation.
A NEW CHAPTER FOR HUNG FOOK TONG
With the new website, we believe we’ve created a digital platform that not only reflects Hung Fook Tong’s stature as a leading retailer of Chinese herbal products but also their commitment to innovation and wellness. The site offers an immersive user experience, with design elements that mirror the company’s journey and ethos.
We invite you to explore the new website and experience the story of Hung Fook Tong. Whether you’re a long-time customer or new to the brand, we believe you’ll find something to delight and inform you.
We’re proud to have partnered with Hung Fook Tong on this project and look forward to continuing our relationship as we work to support their online presence and digital growth.
